Just as the leaves in the mountains transform their colors, so does the world of web and graphic design constantly evolve. Recently, I embarked on a rejuvenating trip to the mountains. The experience was not just a retreat but also a source of inspiration. As I witnessed the vibrant hues of nature, I was reminded of the dynamic nature of design – ever-changing, always captivating.

A Lesson for Vibrant Design

The mountains in autumn are a spectacle of color – fiery reds, warm oranges, and golden yellows. These are not just colors; they are emotions and ideas waiting to be encapsulated in our design work. At Broadstreet.net, we harness these nature-inspired palettes to bring a piece of the natural world into our graphic and web designs, making them feel alive and resonant

Every year, on October 24th, the world celebrates World Development Information Day. This day was established by the United Nations and is about raising awareness of global issues, particularly regarding sustainable development around the world. This includes the use of technology, communication tools and the digital divide that persists amongst the countries of the world today. Recently, there’s been a big focus on how World Development Information Day technology, like the internet, is helping us spread the word. It’s not just sharing information; technology also plays a key role in making development happen by connecting people and resources, making the world a better place for everyone. Our company, Broadstreet.net is doing amazing things in this field. Let's learn more about this important day and the contributions of Broadstreet.

Broadstreet.net Opens Office in Lancaster, SC

We are Broadstreet.net, a leading digital marketing company based in Camden, SC. We announced our expansion with the opening of a new office in Lancaster, SC. This strategic move allows us to meet the increasing demand for digital marketing services in the region while enhancing our commitment to serving local and regional clients.

Broadstreet's decision to move into Lancaster came from a recognition of the rapid growth in the area. The county boasts the highest one-year and two-year population growth in the Charlotte metro area. This expansion positions us to cater to the growing digital marketing needs of businesses in the Lancaster area, solidifying our role as a trusted digital marketing partner.

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It's packed with new features and improvements, making it more powerful. 

Keeping up with Google’s changes is an ongoing challenge, but switching to GA4 is going to have an impact on virtually every small business.

Broadstreet is one by one upgrading our clients to Google Analytics 4.  

In the short term, this is a challenging process, but in the long term our clients will be better equipped for the Analytics of the future, and by converting early they will have more GA4 data available when the old Universal Analytics expires. 

The current version of Google Analytics, called Universal Analytics, is scheduled to stop processing new requests on July 1, 2023.  

One of Google Analytics 4's most notable features that we discovered is its focus on user engagement. 

With GA4, you can see not only how many people visit your website, but also how long they stay and what they do while they're there.

This information can be extremely valuable in understanding your audience and tailoring your content to them.