Web Success
When you own a small business it is sometimes hard to find the time to think strategically. Business owners get caught up in the NOW of making sales, fulfilling orders, servicing customers. But when a small business takes the time to think strategically about digital marketing, it can make all the difference in the world.
The Nine Essentials of Web Success was developed to assist small business owners make sense of the many technologies available for marketing a small business. In session of #5 of 10, I will be discussing how to use eCommerce and Pay-Per-Click marketing to expand your online capabilities and grow your business.
Over the last two weeks I shared a couple blog posts about The 9 Essentials of Web Success. Last week I wrote an Overview of the 9 Essentials. In this blog post, I want to summarize what I spoke about in Webinar #2, Website Strategy, Content, & Search
I have created a number of Strategy Document Templates available on our Downloads Page. Please consider downloading these documents and use them as a guide as you think about these strategies that we will discuss today:
- Website Strategy
- Content Strategy
- Search / SEO Strategy
Your Website should be the center of your digital marketing strategy. While some businesses may have great success on Facebook or Google+, it is very important to important to have a domain and a website that you own and you control.
The initial webinar, The 9 Essentials of Web Success, was completed on June 7, 2017, and is available below. The following LIVE Webinars are scheduled for Summer 2017.
- Website Strategy, Content & Search - Tuesday, June 13, 2:00 PM
- Content Strategy, SEO, & Pay-per-Click - Tuesday, June 20, 2:00 PM
- Email Strategy, Content, & eCommerce - Tuesday, June 27, 2:00 PM
- eCommerce Strategy, AdWords & SEO - Tuesday, July 11, 2:00 PM
- Paid Search Strategy - AdWords Deep Dive - Tuesday, July 18, 2:00 PM
- SEO Strategy, Content & Pay-Per-Click - Tuesday, July 25, 2:00 PM
- Social Media Strategy, Content & SEO - Tuesday, August 1, 2:00 PM
- Local Strategy, Storefront & Geo - Tuesday, August 8, 2:00 PM
- Review & Rebalance, Your Future Web Strategy - Tuesday, August 15, 2:00 PM
Please sign up if you would like to sign up or be reminded of any of these live webinars.