Online Marketing
I am always looking for new ways to tell a story or communicate a message, and there is no doubt that video is a good way to do that.
One of my clients, a regional multi-campus tech school, recently told me that they are using a service called Biteable to make short explanation videos. You can see my first effort below.
Of course, Broadstreet Consulting is a subscriber to Adobe's Creative Cloud software, which includes Adobe Premiere Pro, and we do have the skills to make videos with that, but I thought I would take a look at this light-weight Web-based offering.
I started my company, Broadstreet Consulting, because I had friends with businesses who really needed to be online. The potential to grow their business using the Web was very high, and they wanted to be well positioned for the future.
In many cases my clients have been family businesses, many times with the boss approaching retirement age or at least thinking about it, and thinking about leaving the business to children, or possibly selling out for a comfortable retirement. Many want to pursue other passions outside of work.
In any case, the sustenance of the business was important, and continued growth was important, and so in these cases we began the process that I have started calling “climbing the ladder of Web success”.
If you’re building an online platform, you don’t want to miss my webinar series, The 9 Essentials of Web Success.
Over the last two weeks I shared a couple blog posts about The 9 Essentials of Web Success. Last week I wrote an Overview of the 9 Essentials. In this blog post, I want to summarize what I spoke about in Webinar #2, Website Strategy, Content, & Search
I have created a number of Strategy Document Templates available on our Downloads Page. Please consider downloading these documents and use them as a guide as you think about these strategies that we will discuss today:
- Website Strategy
- Content Strategy
- Search / SEO Strategy
Your Website should be the center of your digital marketing strategy. While some businesses may have great success on Facebook or Google+, it is very important to important to have a domain and a website that you own and you control.
After months of preparation, on March 1 we took a new client live on Google AdWords. After 2 weeks, they called us and asked us to almost double the budget.
According to the business manager, this business had already made enough money to cover their AdWords expense. To him, it was clear to see they had been wasting years and tons of money on Yellow Pages. For years, YP.COM had been spending some money on AdWords with very little results and no transparency to what they were doing or what it cost.
Related: 5 Costly Mistakes When Using Google Adwords - And How To Avoid Making Them
What we did:
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