Google AdWords
Thank you, Google for Supporting Our Small & Medium-Sized Businesses
In an effort to help small and medium-sized businesses (SMBs) stay in touch with their customers, Google has given $340 million in ad credits worldwide to these SMBs. Broadstreet clients who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of 2020 were eligible for this credit, and recieved a total of $3,500. All SMBs had to be shown to be adhering to Google's advertising policies - any accounts in voilation would not recieve an ad credit. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
Consistently Increase Your Conversion Rate With These Simple Google AdWords Solutions
Are you struggling to consistently meet a benchmark you've set for your monthly conversion rate on Google Adwords? It's not a great feeling when you continue to put hours of work into your Google AdWords PPC account, only to find the number of monthly conversions rising and falling. You can attribute this to seasonal traffic, holidays, back to school or anything else - but the reality is that there are ways to help find consistency in your numbers.
Learn how to set up a new Google AdWords account for success
In my 4 years of working with Google AdWords, I’ve had plenty of time to make mistakes and learn from them - over, and over and over again. Through mistakes, thorough research and training, I’ve been able to gain a basic understanding of how to set up a new Google AdWords account for success.
1. Customized Landing Pages
Creating custom landing pages can be a lot of work! It’s easy to skip over this step - decide to get back to it later, or settle with what you currently have for a landing page. But that, my friend, is a huge no-no!
When you own a small business it is sometimes hard to find the time to think strategically. Business owners get caught up in the NOW of making sales, fulfilling orders, servicing customers. But when a small business takes the time to think strategically about digital marketing, it can make all the difference in the world.
The Nine Essentials of Web Success was developed to assist small business owners make sense of the many technologies available for marketing a small business. In session of #5 of 10, I will be discussing how to use eCommerce and Pay-Per-Click marketing to expand your online capabilities and grow your business.
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