Broadstreet Blog
At Broadstreet Consulting, our entire team works remotely to serve our clients. With team members working from their homes in Texas, North Carolina, South Carolina, and outside of the United States, we have to work hard to develop and maintain a connected atmosphere. Check out five of our tips to stay connected with your coworkers when you work from home!
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Reflecting on 2020, Looking Ahead to 2021
It is no secret that 2020 was a big year for the internet, but it was also a big year for Broadstreet. When the COIVD-19 pandemic stuck, people suddenly became much more dependent on the internet for every part of life. Before March, we would go to restaurants to sit down and eat, but now we call ahead to order, we place orders online, and we get take out. Online shopping increased, and more businesses realized that choosing to keep their products offline limited their adaptability to the increased demand for shopping online.
“Businesses that thought they didn't need a website all of a sudden realized ‘Oh my, we're really behind the curve!’ That change in mindset was the biggest thing in 2020.” Tom Sliker said. “We watched this slow and steady adoption to the internet and e-commerce over the years, and all of a sudden, it just got a big boost in the arm.”
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Thank you, Google for Supporting Our Small & Medium-Sized Businesses
In an effort to help small and medium-sized businesses (SMBs) stay in touch with their customers, Google has given $340 million in ad credits worldwide to these SMBs. Broadstreet clients who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of 2020 were eligible for this credit, and recieved a total of $3,500. All SMBs had to be shown to be adhering to Google's advertising policies - any accounts in voilation would not recieve an ad credit. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
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If You're Looking for the Best Place to Start, Start Here.
During times of uncertainty, it can be hard to decide how much time and money to invest in moving your business online. Making decisions, such as choosing who to work with, how much to pay, what platforms you should focus on, how to get a return on your investment, and more can be overwhelming.
Google handles over 75,000 queries per second and has a 95.65% share of mobile search traffic worldwide. Google's immense traffic is why when we are trying to help any business owner who asks, we tell them Google is the very first place to focus on showing up.
If you choose to develop an SEO and Pay-Per-Click strategy to be seen on Google, there are so many benefits to working with a Google Partner.
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During the COVID-19 pandemic, your Broadstreet team is here to help!
During the novel coronavirus pandemic, your Broadstreet team is here to help! Our entire team is working remotely and our availability has not changed.
We recommend making sure your customers are aware of any changes to your hours or services through social media updates, Google My Business updates, and specific messages added to your website. Many of our clients have done a great job getting the word out about changes to their business processes.
One of our clients, Powers & Gregory, has created radio ads and Facebook posts that talk about their low-contact policies.
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How To Improve the Search Engine Optimization (SEO) on Your Website
A lot of local, small businesses across the U.S. have been hiring us for SEO improvements and updates. No matter where you are located, our proven strategy for SEO success can land your website in the top of the local search results for target keywords.
On the other hand, there are some who tell us during a consultation that SEO is not important to them. Whether you know it or not, SEO is extremely important to any small, local business. Learning SEO best strategies can be done with research online if you have the time to learn and implement these strategies on your own. If you are too busy, you can hire our team of knowledgeable SEO experts to review your current website and implement a proven SEO strategy that will not only drive your website to the top of the local search engine for your targeted keywords, but will also drive more leads through your website.
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Broadstreet Consulting + Brand Ambassador = Killer Marketing Strategy
A competitive digital marketing strategy is comprised of different layers, the first being a solid web presence that generates curiosity and leads through search engine optimization (SEO) while providing a stable structure to land on through a quality website. Broadstreet is here to get the ball rolling and keep your business growing through that initial phase and beyond.
Once a business has a strong web foundation, social media marketing and promotion are added to help engage current and new customers. This gets your product or service in front of the active online community that is interested in what you are selling or the lifestyle you are promoting.
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Broadstreet Consulting Can Help Grow Your Business Using Google AdWords Campaigns
November 2019 Client Highlight:
Conversion rates can be a business owner’s most frustrating numbers. Second only to cost per conversion numbers.
We at Broadstreet Consulting utilize industry standards and knowledge of consumer behaviors to improve impressions, click-thru-rates and - most importantly - reduce your costs to reach potential customers.
Recently, we presented a 3-month progress report to a client with some pretty impressive stats since making improvements to their existing AdWords campaigns. With our help, they saw:
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Expanding Your Audience With Similar Audiences Can Increase Your Conversion Rate & ROI
Sometimes the hardest part of something is just getting started. If you haven' started using similar audiences in your AdWords campaigns yet, it's time to get going.
Similar Audiences enables you to find new audiences who share characteristics with your Remarketing lists (specific groups of people who have visited your website). Google creates these lists after your remarketing lists have gathered enough data. You need to have Remarketing lists set up and running in order to get Similar Audiences.
How Do Similar Audiences Work?
- Uses data from existing Remarketing lists
- Automatically generates lists of new people based on data
- Automatically excludes the data from your original Remarketing lists so there is no overlap
Similar Audiences are good for campaigns focused on expansion - campaigns where the budget is going towards reaching completely new people (opposed to re-engaging). These lists will appear in your audiences when Google has the data to create them.
Similar Audience Key Benefits:
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We are proud to announce that we are a Google Partner for a fourth year specializing in Google Search Advertising.
This Google Partner badge recognizes that Broadstreet Consulting has demonstrated expertise and sustained client performance in search advertising. Partners evaluates our AdWords manager account to determine whether our company meets the requirements of overall spend, company performance and AdWords certified, meaning we have passed multiple AdWords exams. These exams must be taken annually.
Partners assesses our AdWords manager account to determine whether our company meets the performance requirement. To fulfill the company performance requirement, the following items must be met:
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