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Just as the leaves in the mountains transform their colors, so does the world of web and graphic design constantly evolve. Recently, I embarked on a rejuvenating trip to the mountains. The experience was not just a retreat but also a source of inspiration. As I witnessed the vibrant hues of nature, I was reminded of the dynamic nature of design – ever-changing, always captivating.
Google constantly rebrands its apps, but most people don't even realize it. Recently, the company quietly changed the name of its Google Wallet app to "Google Pay."
While the change may seem minor, it's part of a larger strategy by Google to unify all of its payment products under one brand.
This blog post will light up Google's recent rebrandings and why they are crucial.
We'll also discuss some of the other recent changes that have been made to Google's apps and services. Stay tuned!
Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It's packed with new features and improvements, making it more powerful.
Keeping up with Google’s changes is an ongoing challenge, but switching to GA4 is going to have an impact on virtually every small business.
Broadstreet is one by one upgrading our clients to Google Analytics 4.
In spite of our undying affection for both Drupal and WordPress, we recognize that there are situations in which one is better suited than the other.
We split our time roughly in half between the two platforms, and our experience in so many different fields has given us a deep understanding of the benefits and drawbacks of both.
This article goes in-depth, but it should help anyone decide whether WordPress or Drupal is better for their needs.
I recently picked up a Ricoh Theta SC 360 Spherical camera from Amazon for around $200. The camera comes with a great app for my Android phone that let's me setup the camera on a tripod and take the photo remotely via the app. The camera has it's own WIFI hotspot that my phone can connect to in order to remote control the camera and store the output images. The camera takes 360 still images as well as video.
I am always looking for new ways to tell a story or communicate a message, and there is no doubt that video is a good way to do that.
One of my clients, a regional multi-campus tech school, recently told me that they are using a service called Biteable to make short explanation videos. You can see my first effort below.
Of course, Broadstreet Consulting is a subscriber to Adobe's Creative Cloud software, which includes Adobe Premiere Pro, and we do have the skills to make videos with that, but I thought I would take a look at this light-weight Web-based offering.
I started my company, Broadstreet Consulting, because I had friends with businesses who really needed to be online. The potential to grow their business using the Web was very high, and they wanted to be well positioned for the future.
When you own a small business it is sometimes hard to find the time to think strategically. Business owners get caught up in the NOW of making sales, fulfilling orders, servicing customers. But when a small business takes the time to think strategically about digital marketing, it can make all the difference in the world.
The initial webinar, The 9 Essentials of Web Success, was completed on June 7, 2017, and is available below. The following LIVE Webinars are scheduled for Summer 2017.
A recent survey showed that 53% of small business owners say their online presence is NOT serving their business well. Our goal is to help you build an online presence that will increase your customer reach, brand awareness, loyalty, and sales. We are still in the early phases of the Internet and social media, and it is not too late for a small business to get on board and take advantage of this wave.
