There are many reasons why Facebook's advertising could present more trouble than its worth. One big reason is that for many companies, Facebook advertising is permanently connected to a user account. Which means if the administrator, or owner of the page, leaves the company, he/she takes all the Facebook ad history (creative and analytics reporting) with him/her. You can always add another manager, but you can never transfer your administrative rights.

Another big reason is that for companies like Broadstreet Consulting, who manage multiple accounts, it is not possible to designate different payment methods for different campaigns. All of your campaigns will be charged to the same primary payment method that you have listed. Facebook will attempt to bill charges to your primary payment method first, but in the event that a payment fails, they will attempt to bill other payment methods that you have associated with your account. This means it is very likely, especially if you don't already know this, that Facebook will bill the wrong credit cards for your clients.

There is a solution: the Facebook business account.