Digital Marketing Tip of the Day: Anything Successful Starts With a Well Organized Google Doc

You know, it still surprises me the number of people who have no idea what a Google Doc is and have never used their Google Drive. Don't get me wrong, I understand why someone may not have ever heard of it, but since it's become a necessary part of my daily life, I am truly surprised when I find people who are living without it.

As the Digital Marketing Manager of Broadstreet Consulting, creating and managing Google Drive is a MUST. It's the safest and easiest way to keep notes and organize files.

What is Google Drive?

Google Drive is a file storage and synchronization service created by Google. It allows users to store files in the cloud, share files, and edit documents, spreadsheets, and presentations with collaborators (also called Google Docs). Google Drive lets you work on your Google Docs in real time with other people, and store them in your Google account online — all for free. You can access the documents, spreadsheets, and presentations you create from any computer, anywhere in the world. (There's even some work you can do without an Internet connection!)

You can access your drive by visiting drive.google.com or by logging into your gmail account and clicking the app icon in your drop down menu (see photo).

When Should You Use Google Drive?

I use Google Drive for EVERYTHING! And I mean everything. When I meet with a client, I have a meeting agenda in my Google Drive as a Google Doc. I then create another doc to keep meeting notes in my Google Drive. If I'm starting a new project I begin with a Google Doc. Broadstreet Consulting has one shared file we can all access with procedures, forms, notes, and pretty much anything any one of our employees could ever need. This way, if anything were to happen, should my computer shatter and nothing can be restored, should I misplace my notebook, should the office burn down and all of our files disappear, we have it all backed up online. All I have to do is log into google and it is all there. Also, if we are on a conference call working on a project together, multiple people can access and edit the documents at the same time.

My theory is, if you want your next project or task to be successful, begin with a well organized Google Doc. This way you and your co-workers can access it from anywhere, at pretty much any time.

If you haven't started with Google Drive, get on there and see what you can do. Once you start, there's no going back!